Today we’re gonna talk about surcharging
And the big question is can you do it? As in, is it allowed?
I’ll answer that question AND I’ll give you some real world feedback about whether it’s a smart idea to add this surcharge in your business
SO, Surcharging is the process of adding a fee to cover the merchant account processing charge.
Also known as a convenience fee that I’m sure you’ve come across from time to time or at least heard about.
And let’s go ahead and answer the question of whether you can or cannot surcharge:
The answer is YES. Yes you can.
Since 2013 actually.
So you won’t get your merchant account shut down or suspended … that’s a possibility of the past.
But you have to do it the right way.
You have to notify your customers and post signage that clearly spells out the surcharge amount and that you are going to be charging that convenience fee.
Additionally, IF you are going to surcharge, you are not supposed to charge your customer more than you’re charged to process that transaction. More on that in a minute
IF you’re undecided as to whether to surcharge, but you’re thinking about it, I’ll give you some questions to ask yourself before you do it
Download the reports (links in description)
If you already decided to you are going to do it and you just need to know how, there’s links in the description to a couple resources that will point you in the right direction
Both visa and mastercard have resources on their website that address the issue of surcharging and discuss the proper way to do it.
- Faq’s guide
- Surcharge disclosure signage
- What to do before you start AND
- Surcharging considerations.
As in, how is this going to affect my business and what are my customers gonna think?
Which I think is one of the most important questions to ask.
So I put this question to the test. I started asking my clients, and I surveyed people on social media.
I had a friend who posts a QUESTION of the day to his facebook wall, this question:
And here were some of the Comments.
And I’m just going to read these and then I’ll have a question for you at the end.
If they tell me I have to pay to use a credit card I’m not shopping there again
I prefer they already have it figured into their costs, unexpected extra fees are never pleasant for me.
I will walk off if it’s not clearly communicated up front
So the question is:
What if these people were talking about YOUR business?
What if they were saying that as a result of coming to your busi?ness and
So, as you can guess, my personal opinion comes is NOT to do it
I think we can all agree that none of your customers will be happy about taking on an additional fee
So at best you’re going to have customers who don’t say anything and might be indifferent
But some will be highly upset and might not even shop with you again
Is it worth it?
So in the end I recommend considering your options and carefully weighing out whether it’s right for your business.
Take advantage of the links I’ve provided below and if you have any questions please comment below or reach out
If you’re new to my channel be sure to like this video and share it with a friend
And if you want to learn more about payment processing and collecting payments online and with your website, be sure to subscribe to the channel.
I publish weekly tutorial style and how-to videos that are directly related to processing payments, Merchant accounts, digital software tools and workflows that tie all of them together!
And finally, I’m Brian manning and I’ll see you next time.